![]() You actually earn rewards for consistency, which obviously improves your help, but also improves Quip’s bottom line. Their new mobile app actually connects to their toothbrushes and records how consistent you are at brushing your teeth. You can link your dentist to your Quip account to personalize the experience even further, but also ensure you’re getting complete dental care. This focus on lifestyle has also pushed Quip to innovate. Quip’s making the practice approachable, simple, and beautiful, building people’s habits back up through a laser focus on making the dental experience convenient and affordable-all in a one-stop shop. You may think there’s not much to re-learn, but there are still millions of people who don’t brush their teeth or floss, mainly because they don’t know what to buy in the sea of different options. With their floss, brush, and toothpaste options, as well as plenty of learning materials, Quip is re-educating the market as to what’s important with dental hygiene. Quip’s carving out their portion of the multi-billion dollar dental hygiene market by focusing on two key success factors:įirst, Quip is turning toothbrushing back into a lifestyle. They also have a mobile app that actually makes sense for the device and almost gamifies the habit of proper dental health. Turns out amongst all the gimmicky toothbrushes this didn’t really exist, so Enever and May decided to will this toothbrush into existence through Quip, which is a subscription that sends you brush refills for a modern time-based toothbrush along with plenty of education. Enever’’s dentist told him to avoid all the bells and whistles of toothbrushes and focus on finding a simple vibrating toothbrush with a two-minute timer. The next iteration of the teeth washing revolution started in 2015 with Quip, a dental hygiene brand founded by Simon Enever and Bill May to go back to the basics. Cleaning our teeth is nothing new and it shouldn’t be because poor dental hygiene leads to heart problems, decay, and plenty of bad maladies and with so many options out there, there’s little excuse. Then in 1938, Dupont introduced nylon bristles and the modern toothbrush was born, including Squibb’s Broxodent in 1960, the first American made electric toothbrush. In China, chewing sticks were made from aromatic tree twigs. Toothbrushes date back to 3300 BC and the most primitive tooth brushing tools from ancient Egypt were made by fraying the ends of a twig. Remind customers to upgrade to a longer-term plan with a plain text email and an offer with a one-click upgrade. Offer longer-term plans in exchange for a discount.Īsk customers not only in the checkout flow, but also after the purchase has been made. This is a missed opportunity for such a lifestyle intensive product like dental care. ![]() Longer-term subscriptions retain customers at a 15-30% percent higher rate than monthly subscriptions. Quip needs to go much deeper on term optimization. Donations would be a great tactic for Quip and the world-a win-win.ĭonations as a part of subscriptions increase retention by 10-20%.ĭonations demonstrate a charitable side, and it's great for retention. Dental health is an area where there's people in different parts of the world without access to it. Quip should do something involving a donation of sorts. They need to allow users to update their payment information without logging in. They need four to five plain text emails that go out in an intelligent drip based on the customer's behavior after they realize the card's declined. They're losing a ton of money by doing nothing. Quip needs top-to-bottom overhaul of their credit card failure process as soon as possible. We're going to learn how Quip used integrity in their mission and great design to their advantage, and then we're going to jump into what they're doing great, and not so great, with their subscription retention strategy, wrapping this all up into a nice case study for improvements for your own DTC brand. Today we're talking about Quip, a company that's taken on the multi-billion dollar dental hygiene market with phenomenal branding and a product that could be in an art gallery. Please message us at if you have any questions or comments! This episode might reference ProfitWell and ProfitWell Recur, which following the acquisition by Paddle is now Paddle Studios.
0 Comments
Leave a Reply. |
Details
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |